Have you or your team heard one of these objections.

• I only want one month of tanning. I'm going on vacation.
• I'm not interested in subscription membership
• I Don't have my credit card/money
• Is tanning bad for you
• I must talk to my husband
• What are your prices.
• I only wont one tan.
• I am only going to tan 2 times a month

Please Do not let a basic objection derail your staff from closing that perfect sale. 

Your staff should be trained to thrived on these objections and many more. Most Tanning salon owners dread this part—they worry about offending customers, scaring them off with sales pitches, or hearing a "no." But to provide top-notch service and keep your salon thriving, it's essential to learn friendly but effective selling techniques.  I'll share a few  basic obstacles with you and the mindset it takes to overcome them.

Here’s how we’ve successfully overcome clients objections for almost four decades. These aren’t just theories—our staff has closed thousands of one-on-one recurring membership sales using these solutions. 

Here are just a few common objections:

• I only want one month of tanning. I'm going on vacation.
• I'm not interested in subscription membership
• I Don't have my apple pay, card, money
• I left my wallet at home
• Is tanning bad for you
• I have think about it
• I must talk to my husband
• What are your prices.
• I only wont one tan.
• I am only going to tan 2 times a month

If you lost just one $20/month recurring sale a day, by the end of the year you'd be missing out on $7,300 of recurring revenue each month. If the trend continued, you would lose $87,600 in revenue annually.

Pro Tip: If you feel like everyone is saying your prices are too high or that they can't afford it, it's likely because when they ask for the price, you’re responding with a number. The correct answer to, “How much does it cost to join?” should be, “It depends on how often are you going to tan each week.” This provides context for pricing and allows you to sell in a premium-priced environment. After all, that’s the purpose of an irresistible offer, right? Consumers only ask about price because they don’t know what else to ask.

1. Price Objection: "It's too expensive."
2. Health Concerns: "I'm worried about the risks of tanning."
3. Time Commitment: "I don't have enough time to tan regularly."
4. Concerns About Results: "I'm not sure if I'll get the results I want."
5. Natural Alternatives: "I'd rather get a natural tan outdoors."
6. Free pass obstacle
7. I don’t want it coming off my account. It was so hard to cancel at the gym.

These are just a few basic obstacles that we will work through together.

We have tested and proved solutions for most obstacles. 
With the right tools anything is possible, Let's start grow your business today... See you other other side.

If there’s one critical lesson you should take away from visiting our site, it’s this: prioritize your sales training above all else. The success of your business, especially in the tanning industry or any service-based sector, hinges on the ability of your team to not only memorize a sales script but to deeply understand the psychology behind it. This means grasping how to build trust, address objections, and create value in the customer’s mind. A well-trained team knows how to connect emotionally, meet the needs of the client, and create a seamless journey that ends in a sale. Mastering these skills will lead to increased conversions, greater customer satisfaction, and long-term loyalty. So, invest the time and energy into equipping your staff with the knowledge and techniques that will set your business apart. In a competitive industry, it’s not just about offering a service; it’s about providing an experience that clients will return to time and time again.

 

Converting a free promo into a paying membership during a client's first visit is a crucial step in growing your tanning salon’s recuring membership base. To successfully achieve this, it’s essential to have a well-defined, sales process in place. This process should be carefully crafted(we have done that for you) to guide potential members seamlessly from trying out your services to signing up for a membership. A key component of this strategy is training your team on effective conversion techniques—arming them with the skills and confidence to engage customers, answer questions, and overcome objections with ease.

One powerful way to enhance conversion rates is by creating an "Irresistible Offer." The idea here is to present a deal so compelling that potential members feel they can’t turn it down. However, the success of such an offer largely depends on the ability of your sales staff. The better the sales team, the more attractive and aggressive the offer can be. For example, most salon owners hesitate to offer a free promotional offer of tanning services, knowing their staff might struggle to convert that free offer into a paid membership. This can often lead to a high number of free users with no long-term retention. But imagine if your team had the skills to effectively convert these free-promo users into loyal paying members during there first visit.  How impactful would that offer be for your business?

By training your staff to handle objections, build rapport, and showcase the long-term benefits of membership, you create an environment where your sales offers—no matter how bold—become extremely effective. A free month could easily turn into years of recurring revenue with the right team in place. This is more than just a marketing tactic; it's a long-term strategy to attract and convert new customers by presenting them with an unbeatable deal, all while ensuring your team is capable of making that conversion a reality. A well-executed irresistible offer paired with skilled staff can elevate your tanning salon’s revenue and reputation. See you on the other side.

 These ads have been fine-tuned to, yield consistent monthly revenues growth. Unlike typical SEO tactics or online tricks, our approach delivers unmatched results. This opportunity allows you to access our successful formula, which has cost millions to perfect and is highly sought after by others.

1. Done for You:

• Leave the heavy lifting to us. We handle everything from content creation to design. This way, you can focus on running your business while we take care of bring in new clients.

2. Proven Content:

• Our social media posts are crafted based on strategies that have been tested and proven to engage audiences and drive results. .

3. Customized for Your Brand:

• We tailor each ad to reflect your brand's voice and values, ensuring consistency across all your social media platforms. Whether it's Meta, Instagram, Twitter, Tic Toc, your brand's identity will shine through.

1. Save Time:

• No more spending hours brainstorming ideas, designing graphics, or writing captions. Our service frees up your time so you can focus on what you do best.

2. Expertise at Your Fingertips:

• Our team consists of social media experts who understand the latest trends, algorithms for the Tanning industry. 

3. Consistency is Key:

• We ensure a consistent ad campaign schedule, which is crucial for keeping your audience engaged and growing your online presence. 

4. Proven Success:

• By leveraging our expertise and proven strategies, you increase your chances of achieving your growth goals, whether that's boosting engagement, driving traffic to your website, or increasing sales.

Tanning Titans acquisition funnel is a marketing model that illustrates the journey potential customers go through from the initial awareness stage to the final purchase and beyond. The funnel shape represents the decreasing number of prospects at each stage, as not everyone will complete the journey.

The Perfect Sales Funnel

1. Targeted Traffic:

• Ensure the right audience is entering the funnel. Use precise targeting in ads and content marketing to attract qualified leads.

2. Compelling Content:

• Create valuable and engaging content that addresses the needs and pain points of your Tanning audience at each stage of the funnel.

3. Clear Value Proposition:

• "Clearly and consistently communicate the unique benefits of your product or service at every stage. We've identified key value propositions that most tanning salon operators have overlooked, adding significant value to your operation.

4. Nurturing Campaigns:

• Use marketing and retargeting to keep prospects engaged and moving through the funnel.

5. Optimized Conversion Paths:

• Simplify the path to conversion with clear calls-to-action (CTAs), user-friendly landing pages, and a seamless checkout process.

6. Data-Driven Decisions:

• Continuously monitor and analyze funnel metrics. Use data to identify bottlenecks and optimize each stage for better performance.

7. Personalization:

• Customize the experience based on user behavior and preferences to increase engagement and conversion rates.

8. Customer Support:

• Provide excellent customer service to address any issues and build trust throughout the journey.

 

Personalized Content: Tailor your messages to each lead. When you use dynamic content, it changes based on the lead's preferences or behavior, making your outreach more relevant and engaging.

Multi-Channel Approach: Don’t limit yourself to just one way of reaching out. Use email, social media, text messages (SMS), and even traditional mail to stay connected with leads across different platforms.

Automated Workflows: Instead of manually following up with every lead, automated workflows ensure that the right message goes out at the right time. This keeps communication timely and consistent without extra effort.

Educational Content: Providing valuable information helps keep your brand top-of-mind. By sharing useful tips or insights, you build trust and credibility with your leads.

Regular Follow-Ups: Stay in touch regularly to maintain your relationship with leads. Regular communication helps keep your brand relevant and builds a connection over time.

Gathering Feedback: Asking for feedback from leads helps you understand what’s working and what needs improvement. This information is crucial for refining your approach.

 

 

 

 

 

Have you ever felt the frustration and financial impact of having three back-to-back no-show appointments? It’s more than just a momentary inconvenience—it can deeply affect your business's productivity and revenue. Missed appointments mean missed opportunities, wasted time, and a potential loss of trust between you and your clients. But what if there was a reliable way to prevent this from happening and significantly improve your show-up rate?

Imagine what it would mean for your business if you could secure just one more lead per week who not only showed up but was genuinely interested in your service. Now take that a step further—what if that lead became a loyal paying customer who repeatedly brought revenue to your business? Our proven strategy helps you do exactly that.

We’ll guide you through a systematic approach to keep your appointment book full and clients committed. From effective appointment reminders to personalized follow-ups, our methods are designed to reduce the chances of cancellations and no-shows. You'll not only see an increase in attendance but also in your overall conversion rate, maximizing both your time and sales potential.

It’s time to stop the cycle of missed appointments and take control of your schedule. Start attracting clients who show up on time and are eager to do business with you. Let’s turn those missed opportunities into lasting relationships and consistent revenue.

 

 

To increase the value of your UV tanning bed service, it's essential to enhance the overall experience for your customers. Tanning alone has a limited perceived value, but by focusing on value stacking, you can significantly boost your service's appeal and grow your customer base.

 

 

When evaluating a Triple Net (NNN) lease for your tanning salon, there are several factors you should consider to ensure the lease aligns with your business needs and financial goals. Here's a guide to help you through either the Option Renew or a Lease process:

1. Understand the NNN Lease Structure

• Base Rent: This is the fixed monthly rent you’ll pay for the space. It’s important to compare the base rent with market rates for similar properties.
• Tenant improvement allowances ( Free Money)  We would never pay to improve someone else's property!!! If you where willing to commit to a 36 month lease at 3,000.00 a month that add up to 96,000.00
• ownership will pay TI money  in this case  on average we would receive between 12,000-24,000 
• Additional Expenses: With an NNN lease, you’ll also be responsible for paying a portion of the property taxes, insurance, and maintenance costs. Review these expenses carefully, as they can significantly impact your total cost.
• Common Area Maintenance (CAM) Fees: Ensure you understand what is covered under CAM fees, including landscaping, parking lot maintenance, and shared utilities.

2. Location Analysis

• Visibility and Accessibility: A prime location can drive foot traffic and visibility for your salon. Consider the proximity to your target demographic and ease of access for customers.
• Competitor Analysis: Research nearby competitors to ensure your salon stands out and doesn’t face oversaturation.
• Growth Potential: Evaluate the potential for area development, as this could increase customer base and property values.

3. Lease Terms

• Length of Lease: Determine whether the lease length aligns with your business plan. A longer lease can provide stability but might limit flexibility.
• Renewal Options: Look for favorable renewal terms and any clauses related to rent increases upon renewal.
• Exit Clauses: Review any clauses that allow you to exit the lease early, such as due to changes in business conditions or if the property becomes unsuitable for your salon.

4. Cost Breakdown

• Total Monthly Costs: Calculate the total monthly cost by adding the base rent, NNN expenses, and CAM fees. Ensure this total fits within your budget.
• Future Cost Increases: Anticipate future increases in taxes, insurance, and maintenance costs, and evaluate how these might affect your business.
• Initial Costs: Factor in the cost of any necessary build-outs or improvements to the space and whether the landlord offers any tenant improvement allowances.

5. Legal Considerations

• Review by an Attorney: Have a real estate attorney review the lease to identify any unfavorable terms or hidden costs.
• Liability and Insurance Requirements: Ensure you understand the insurance requirements and liability clauses, especially concerning shared spaces or potential property damage.

6. Fit for Your Business Model

• Customer Flow: Consider how the layout and location will influence customer flow and the overall customer experience.
• Brand Alignment: Ensure the property’s aesthetics and neighborhood align with your brand image and target market.
• Scalability: Think about whether the space can accommodate future growth, such as adding more services or increasing client capacity.

7. Negotiation Tips

• Negotiate Base Rent: There might be room to negotiate a lower base rent, especially if you’re committing to a longer lease term.
• Seek Rent Abatement: Ask for rent abatement (a temporary reduction in rent) during the initial months while you set up the salon.
• Cap on NNN Charges: Try to negotiate a cap on NNN charges to avoid unexpected cost increases.

Evaluating a NNN lease requires careful consideration of both immediate and long-term factors. Taking the time to thoroughly analyze the lease terms and their impact on your tanning salon’s operations will help ensure that the agreement supports your business goals.

The Tanning Excise Tax, under IRS Code Section 720, imposes a 10% tax on indoor tanning services. Here’s a breakdown of what it entails:

1. What is the Tanning Excise Tax?

• This tax was implemented as part of the Affordable Care Act (ACA) in 2010.
• It specifically targets services that use ultraviolet (UV) tanning beds.

2. Who Pays the Tax?

• The tax is paid by the customer receiving the tanning service.
• As the business owner, you are responsible for collecting this tax at the time of sale and remitting it to the IRS.

3. Which Services Are Taxed?

• Only indoor tanning services that use UV lamps are subject to this tax.
• Spray tanning and other non-UV tanning services are exempt.

4. How to Calculate the Tax?

• The tax is 10% of the amount paid for the indoor tanning service.
• For example, if a tanning session costs $20, the tax would be $2, making the total amount charged to the customer $22.

5. Reporting and Payment

• The tax is reported quarterly using IRS Form 720, which is the Quarterly Federal Excise Tax Return.
• Payments must be made to the IRS when the form is filed.

6. Compliance and Penalties

• Failure to collect or remit the tax can result in penalties, including interest on unpaid taxes.
• It’s important to maintain accurate records of all transactions to ensure compliance.

7. Exemptions

• Some businesses may qualify for exemptions, such as those where tanning services are a small part of the overall business (like gyms) and are not separately billed.

Understanding and complying with this tax is crucial for operating your tanning business legally and avoiding any financial penalties. Would you like more detailed guidance on specific aspects of the tax, such as filing the forms or handling exemptions?